I’m Joe Keenan, a digital strategist
I’ve been working in the nonprofit sector since 2000. I started by bootstrapping a major redesign of the Partnership for a Drug-Free America’s first generation website (think early Yahoo look and feel). Over the years I produced several redesigns of that platform as the business evolved. I managed and produced dozens of program and campaign microsites, program content initiatives, and technology projects in my career at the Partnership.
Joe is our go-to person when it comes to digital optimization and improvement. He’s a strategic and creative thinker but also excels at execution. His expertise in analytics, analysis and optimization have helped us identify opportunities and leverage our digital investments and assets. — Jenny Song, Director Digital, Cancer Support Community
I have deep roots in traditional publishing, digital media and technology project management. I worked for 8 years at John Wiley & Sons (publishers) in editorial, sales, and marketing roles, where I learned the art and science of multi-channel marketing and product development. For part of my career at Wiley, I was the lead marketer for their flagship architecture product, Ramsey and Sleeper’s Architectural Graphic Standards.
I worked at Thomson — now Thomson Reuters — for 7 years. In addition to full-time marketing roles, I was fortunate to be assigned to help plan and build Thomson’s first corporate website, which launched my career in digital.
I graduated from Rutgers College in 1982, with a degree in Economics and English. Early in my career, I completed the Columbia Business School’s “mini-MBA” Executive Management Program.
I live in the quirky city of Hudson, NY, with my wife, whom I met a Wiley, our Border Collie, and two cats. You’ll often find me on the Amtrak heading to/from New York City, on my bike “commuting” to a Warren Street coffee shop, or trail running with views of the Catskills. I’m a former competitive distance runner in cross-country, trail running, and road racing. I’ve completed two NYC Marathons, and continue to run recreationally.