I’m Joe Keenan, a digital strategist and executive producer, originally from Red Bank, NJ, and now residing in the beautiful Hudson Valley north of New York City.  I run a digital consultancy and work both independently and often partner with digital agencies and other consultants to develop, deliver and maintain turnkey digital products, services, and applications for nonprofit organizations and small to mid-size social good businesses.

I’ve been working in the nonprofit sector since 2000.  I started by bootstrapping a major redesign of the Partnership for a Drug-Free America’s first generation website (think early Yahoo look and feel). Over the years I produced several redesigns of that platform as the business evolved.  I managed and produced dozens of program and campaign microsites, program content initiatives, and technology projects in my career at the Partnership.

Joe is our go-to person when it comes to digital optimization and improvement.  He’s a strategic and creative thinker but also excels at execution. His expertise in analytics, analysis and optimization have helped us identify opportunities and leverage our digital investments and assets. — Jenny Song, Director Digital, Cancer Support Community

I have deep roots in traditional publishing, digital media and technology project management.  I worked for 8 years at John Wiley & Sons (publishers) in editorial, sales, and marketing roles, where I learned the art and science of multi-channel marketing and product development.   For part of my career at Wiley, I was the lead marketer for their flagship architecture product, Ramsey and Sleeper’s Architectural Graphic Standards.

I worked at Thomson — now Thomson Reuters — for 7 years.  In addition to full-time marketing roles, I was fortunate to be assigned to help plan and build Thomson’s first corporate website, which launched my career in digital.

I graduated from Rutgers College in 1982, with a degree in Economics and English. Early in my career, I completed the Columbia Business School’s “mini-MBA” Executive Management Program.

I live in the quirky city of Hudson, NY, with my wife, whom I met a Wiley, our Border Collie, and two cats. You’ll often find me on the Amtrak heading to/from New York City, on my bike “commuting” to a Warren Street coffee shop, or trail running with views of the Catskills. I’m a former competitive distance runner in cross-country, trail running, and road racing.  I’ve completed two NYC Marathons, and continue to run recreationally.


Side Notes

Hudson, NY

New York Times, McSweeney’s,

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